Fill Out This Form Like It’s 1999
I am still amazed and a little bit annoyed when I am asked to fill out several forms which all contain overlapping information. I recently took my son to see his pediatrician and, because I have changed insurance providers, it was understandable that the doctor would need to update some information. The office administrator took my insurance card, photocopied it, asked me some questions and then updated information at the computer. Then she gave me some forms to fill out. When I looked at the forms 100% of it was information that they already had. When I asked her about it she said, “Oh, you still have to fill them out because those get inserted with the doctor’s charts and records on file.” What? I went through the same rigmorale when I started my new job. Form after form was the same except for a handful of pertinent questions.
In a time when people are trying to solve many difficult and complex problems with computers it seems to me that there are many simple ones that still need to be addressed. If someone has solved the “form” problem then why isn’t the solution more pervasive? If you have a service business that requires a lot of information collection wouldn’t you want to surprise and delight your customers with how quick and simple the process is instead of making them feel punished for doing business with you?
Comments
Leave a Reply